Questions
What is a good engagement rate?
A common rule of thumb is 1% to 3.5% for an average account and above 3.5% for a strong one. It differs by platform and by account size, so compare yourself with accounts of a similar size.
Should I divide by followers or by reach?
Dividing by followers lets you compare with other accounts, because follower counts are public. Dividing by reach or views tells you how good the content was for the people who saw it. This calculator uses followers.
Why did my engagement rate drop?
The usual causes are a jump in followers who do not interact, posting less often, or a change in format. Check whether reach dropped too. If reach is steady and engagement fell, the content is the cause.
Do views count as engagement?
Usually not. Views show reach. Engagement counts actions people choose to take: likes, comments, shares and saves.
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