SEO

A solid online presence is essential in today’s digital age, whether you are an individual or a business. While paid promotions and advertising can increase visibility, organic views and followers have immense value.

An interesting fact that provides a great surprise is, over 97% of customers use online search to gain information about a brand, business, or product before buying it. So, the online presence of a website owner is essential to gain success in the marketing world. When you show your presence by ranking higher on Google, your target audiences will build trust in your brand and increase the ROI.

Not many people know YouTube is among the most visited search engines. Second to Google in the number of searches conducted daily. And just like Google, YouTube has SEO practices, which is a bit different from Google’s own or other search engines like Bing.