Remember when you had to sell anything on Facebook, you have to upload pictures, and tag your friends, and in fact create a page for the sole purpose of attracting an audience. But still, you were unable to get the right deal?
This is where the Facebook marketplace comes in. You necessarily do not need to be a seller for the Facebook marketplace. You do not need a page or anything at all.
It’s a simple, fast, and effective way to sell anything except anything illegal.
What is Facebook Marketplace?
Before getting into details that how you can sell anything on the Facebook marketplace and what are its benefits, first you need to understand what the Facebook marketplace is.
“Facebook marketplace allows the users above the age of 18 years to sell anything they want. They can host garage sales, phone selling, or even jewelry or thrift stuff.”
The feature first began to roll out in the UK where people even sold their factory unlocked iPhones at the best price possible.
Why Facebook Marketplace?
Now you might wonder, hey I can sell this stuff on my profile too, and people can just share it. However, can you bargain with so many people at a time? Can you get rid of the hassle of getting that post shared? This is the first reason for which you need the Facebook marketplace. But there is another and more profound reason to opt for the Facebook marketplace. Facebook has more than 2.7 billion users every month, which is more than eBay and Amazon. Moreover, people don’t spend time on Amazon daily aimlessly, as they do on Facebook. The chances of your product being sold on the Facebook marketplace is higher than any other channel. Since the products are mostly personal items people get a better deal for their business.
Benefits of Facebook Marketplace
1. Higher Reach
Facebook marketplace gives you a higher reach than any other buying and selling platform. If you are a new brand looking for faster higher engagement than Facebook marketplace is the way to go. Your hassle to handle a website or a separate platform for yourself, your marketplace has everything.
2. Relevant Audience
With more and more personalized data in the hands of Facebook, your products get the relevant audience. You don’t need to think of how you will make those ad campaigns or everything, you just need to click that Marketplace button, upload the images, price tag, and You Are Ready To Sell Anything.
3. Mobile Access
You have a website cool, but can you upload your new product catalog from your phone? No! you have to sit and open your system to do so. The Facebook marketplace is available on the Facebook application. With 4 simple steps on your smartphone, you can now start selling on Facebook.
4. Higher Local Reach
Many small businesses struggle to get reach on their Facebook page. Many get the reach of Nigerian prince whom you did not even choose as the target audience. The Facebook marketplace ensures to connect your products with more local audiences, and the audiences that are genuinely interested in your product. Even if you sell some basic groceries, people are more than happy to directly order through Facebook.
5. Trust-Based Community
The idea of the Facebook marketplace is not just to sell products. It is more towards making a community based on trust. By connecting local buyers and sellers along with giving them the power to bargain, giving them the feel of buying directly from a vendor. People love to bargain and this is what Facebook marketplace has done for the users.
6. No Commission
Don’t you hate it when you have to pay eBay that extra commission? You pay for their platform and then you have to pay that extra percentage. Well, the Facebook marketplace does not take any commission. It is free to post, free to sell, and there is no commission at all. There are chances that in the future they may charge, but hey up until now it’s free and good to go.
7. No Need To Share Email or Phone Number
I absolutely hate it when I have to give out my number or email to people for just selling a single product. For a business, it’s totally fine to do that but for someone who just needs to sell a single thing, this is annoying. Therefore marketplace has become my go-to option. The Facebook marketplace brings the buyer directly into your Facebook messenger. You can call the user from messenger and avoid any transfer of personal details. On the Facebook marketplace, you do not need to share anything at all.
What are you waiting for? Trust me Facebook marketplace is the best option out there. It is free for now, and I hope it remains the same in the future. However, why not benefit from it while it is free. However, if you still want to use Facebook pages or your profile, here are some tips for Facebook page organic reach.