Music marketing services are mostly used interchangeably with music promotion services. However, there is a slight difference which you might like to know.
Music marketing services are major activities executed to build up a music brand. It spans right from creating a music brand, promoting the brand (telling people about the music product or service), and building a network of loyal fans who wants your music and offer something in exchange for it. Thus, music promotion is a subset of music marketing services.
Some common music marketing tools prevalent at the moment include, but are not limited to; Soundcharts, Reverbnation, Spotify for artists, Showco, Hubspot (CRM tool), ToneDen, Amplify, and Buzzstream. We have some of these tools to help in marketing your music here. It ranges from Spotify promotion, YouTube promotion, Tiktok promotion, Instagram promotion, and Soundcloud promotion services to mention a few.
Also, common channel types used for music marketing services include; social media, direct-to-fan communication, advertising, digital service providers, word of mouth and user-generated content platforms, and media and publication. And the best music platforms are radio, Tiktok, YouTube, Spotify, Facebook, Twitter, and Instagram. (source)
Interestingly, all these channels, platforms, and music marketing were not there from the inception of music marketing. Rather, they originated as music marketing began to evolve till the present. What then should we expect to see in the future with regards to the marketing in the industry which is worth $25.9 billion?
Past and Present of Music Marketing Services
Music marketing services have evolved from recording and distribution of music through cassettes and CDs. Now, music marketing has brought about the streaming of music on most of the platforms above. The Covid’19 pandemic brought about some transformations in music marketing, specifically in the introduction of virtual concerts and live streams, which bring the artists closer to their fans.
What does the future hold for the music marketing services industry?
The Future of Music Marketing Services
- Better Virtual Live Events
Virtual live events can only get better. As you will not need to go out for concerts which you can attend through live streaming. The live streaming event can host a lot of music artists seamlessly on most music marketing platforms, such as Twitch.
However, moving forward, we will be seeing several collaborations among artists to create stream-able live events, Thus, these shows will pull more viewers and give them an amazing experience especially with having several music talents on a show. Music marketers can link their clients which are new artists to established ones to participate in shows.
- Collaboration with Music Creators
The future will bring about a myriad of collaborations more than we have now. Hence, music marketers need to collaborate with music creators and media organizations to market more to marketers.
For instance, Tiktok is a media organization where many teenagers engage themselves, whether through watching videos or creating theirs. Therefore, if your music is targeted toward teenagers, marketing music through these two parties will help in marketing music and reach a wider audience.
- Reaching out to Targeted Audience
At the moment most music marketing platforms have sophisticated algorithms built into their platform to assist users to stream music that aligns with their personal preferences. This becomes a fairly new area that will be explored by music marketers in the future. For this, music marketers target music listeners of a particular niche with some specific ads. Music marketers can do this on platforms for the targeted audiences.
Music marketing services are booming already and their worth is expected to skyrocket in a few years to come.