TikTok For Business- Is TikTok Good for Business?

16 Jan, 2021
Updated on: 29 Jun, 2021
Table of Contents

It’s 2021 and if you are still wondering to opt TikTok for business, then you are a little late. But hey better late than, never right?

Although TikTok emerged as a social network application, now it has become more than that. It has emerged a business model which is has increased its worth more than Instagram and Facebook. You might say hey stop making a joke!

But before you comment that let me break it down for you. TikTok is a video application that lets your record short videos. It has no images, which means users get more transparency. Your business gets exposure through videos and advertisements. People can use the sound of your advertisements to make them viral. Plus, the latest advertisement option for TikTok.

TikTok has 800 million users worldwide, are you still thinking about whether to opt for it or not?

Here is why TikTok is good for your business:

1.    TikTok Ads

TikTok has recently introduced the advertisement option. You don’t need to hire influencers or anything for it. Just see what your target audience is, set the target audience on TikTok ads, and voila you are good to go. These insights can help you make your ads more specific on TikTok because once you run the ad once or twice, you make them more specific. Using TikTok for business helps you reach a local audience if you are a brand with a global presence.

2.    Higher Engagement

Videos get higher engagement as compared to images. Where Facebook on one hand is a mix of images, posts, and whatnot, and Instagram is again a mixture of content, TikTok has just videos. By posting videos, and campaigns, along with the ability of the user to recreate those ads, offers higher engagement to the brand. Just post the content that your target audience likes, and you are good to go. Get more engagements faster by using TikTok for business.

High Engagement

3.    Higher Creators

Now, this one tip is something you have probably heard earlier as well. However, this time I have a pro tip for you. Even if you are a local brand, go for local creators for two reasons. First, they have the right targeted audience i.e. region, gender, and age-specific. The second reason is that it helps you to know in which region your campaign worked the best and why. It will help you get more human-centric feedback which is not usually possible in ads.

4.    Brand Awareness

Most of the youth is on TikTok. Therefore, campaigns on TikTok for business must be more youth-centric. This the time people associate with the brands and they like it that way for a long time. Have you seen a person who has the age of around 50 to 60 opting for an iPhone? No! because their target and loyal audience of this age will likely be coming in the next 10 to 15 years. To have long term associations building brand awareness on TikTok is the way to go.

5.    Make Your Ads For Teenagers and Young Adults

There is no doubt the majority of TikTok users belong to this age group. This is a secret tip that can make TikTok for business a golden key to success. Make sure to make videos that this age group can relate to. Go for the topic that this age-group finds most interesting. For instance, these days motivation and leadership niche is one of the best-selling niches. Try having some videos around this voice (PS: I just gave you an idea to have a unique TikTok account).

Make Your Ads For Teenagers and Young Adults

6.    Keep Everything Connected

The benefits of TikTok for business increase significantly when you keep everything connected. Ensure your all-social media channels are connected and users can easily switch between your brand pages easily. This increases your brand’s traffic on other social media channels as well. When you keep it all connected, it makes users trust your brand more. But make sure your content is somewhat different on various platforms because again, you don’t want to bore the user.

7.    Don’t Make It Look Like Marketing

Yes, I know you are on TikTok to market your business, but don’t make it look like you are marketing. Create campaigns that users can connect to. Even if you higher influencers, you must ensure that they are not just some promoting machine, promoting almost everything. Be choosy, so that audience can connect.

Still, thinking why to opt TikTok for business? Is TikTok good for business, head on to the statistics that we have gathered to show how businesses have increased their brand awareness via TikTok? But if you are satisfied with the points mentioned, and just need a little push, go for TikTok hearts and follower service for just once, and see the results you have always wanted.

Laxman K.

Veteran Social Media Growth Hacker & Digital Marketer.