Do you know that your brand goes beyond your logo as a company? yes it does. It tells us as potential clients and consumers your core values and what to expect from your product or service rendered. Therefore, it is no news that in the 21st century, your social branding presence determines your customer perception, preference and in turn, helps in promoting your brand presence.
When you need toothpaste, do you ask for toothpaste or MacLean? when in need of a cola drink, do you ask for a cola or a Coke also known as Coca-Cola? This is because these brands have become so well-promoted and known that they’ve replaced the generic nomenclature for similar products in our lingo. You can also attain such hierarchical terrain, hence, the need to promote your brand presence.
Why Build or Promote your Social Brand Presence?
It is because having a strong brand presence will help you and your company:
- Grow your reputation
- Convey stability
- Outstand your competitors
- Powerfully and positively influence potential customer’s decisions
- Communicate loyalty and trust
- Acquire more customers or clients, thus increasing your sales and capacity.
- Project your core values thus attracting your ideal client or consumer.
In other words, maintaining and promoting a strong brand presence will help a company flourish.
How Do You Achieve This?
Social Media Advertising:
Social media is one of the most effective ways of reaching a large audience and cost-effective methods of promoting both small scale businesses and corporations; It enhances the visibility and recognition of your brand and invariably grows your sales. Promoting an online brand presence involves capturing the attention of your targeted audience.
In doing this, consistency is vital to help reinforce the brand. Choose the right platforms for your audience and consistently create engaging and educational content. Paid social advertising on platforms such as Facebook (for signup, https://www.facebook.com/) and Twitter (for signup, https://twitter.com/) are relatively cheap. And can help promote your social brand presence and awareness. It must be noted that every added piece of awareness counts when users eventually are ready for purchase.
Focus on your target audience:
Most products or service is not perfectly suited for everyone. Thus, you should be abreast of the concerns, preferences, lifestyle, and needs specific to your target audience. This understanding will help you give them the exact information they want and need in a manner that will foster comprehension and also raise the connection between your brand and your clients or consumers.
Build a personal connection between your brand and consumer:
A major ingredient to promoting and maintaining a strong and successful brand presence for your company is to build a strong level of trust with your client or consumer. Maintaining an impeccable customer service and Communicating with your audience in a way that will provoke a positive response from them can help grow this level of trust.
Consistency is key when promoting and maintaining a strong brand presence. It simply means your brand presentation should be clear across all channels and to anyone who comes in contact with your brand. confusion is created when consistency is not maintained. It reduces sales and customer preference may shift to a competitive brand.
Referral Programs or multilevel marketing:
Clients will eagerly and gladly spread the word of your product or service when they know there’s an added package for referrals, thus, delivering a huge number of clients, sales, more awareness, and a stronger brand presence. Many companies all over the world engage in multilevel marketing as a means to increase their brand awareness and promoting a strong brand presence.
Social Media Contests
You can run a social media contest in which contestants submit promotional photos or videos, while other customers vote for their favorites. Each contestant will share the link with family and friends and get more votes, thereby, promoting your brand presence.
Therefore, do you really want your brand to be promoted? if yes, then try the numerous methods given you in this article and thank me later.
Oh! are you in searching for a platform to market your products? if yes, worry no more as I’ve got good news for you. Though there are several platforms or channels to market your product, Twitter is one of the most powerful social media applications. Like others, it enables its users to reach a wide audience and connect with lots of people all over the world. It is particularly known for making content (including media contents) go viral.
What is the Importance Of Twitter In Marketing?
Interestingly, Twitter also helps businesses build their brands, and render customer service. Also, they help improve their brand identity at little or no costs. Although, twitter has its challenges, however, it is one of the best places for business owners and skilled individuals to market themselves. If you possess digital skills or you are a business owner, you should think of moving your business to twitter. Therefore, this article is meant to enlighten you on some of the tips to effective social media marketing on twitter.
What are the Types of marketing Available On Twitter?
When marketing on Twitter, it’s paramount for brands and businesses to know that there are various types of marketing on twitter. some of the various ways of marketing are listed below;
- Digital marketing
- Influencer marketing
- Affiliate marketing
- Business to business marketing(B2B)
What is Digital Marketing?
Digital marketing is regarded as the process by which goods, businesses, and skills are marketed online. It can also be referred to as any form of online marketing. Interestingly, when you take into consideration that the world is a global village and almost everyone is on one social media platform or the other. You will most likely want to leverage marketing on one of these media platforms.
Marketing on twitter is rampant and quite effective due to its large number of users. While selecting a good twitter handle, optimizing your tweets, bio( where you get to introduce yourself and what you do) will go a long way in marketing your business effectively. Interacting with other twitter users, posting useful and entertaining content, and using hashtags help effectively.
Besides, using automation and organizing your twitter marketing content should not be overlooked. After all, these have been done effectively, measure your engagement rate and growth by using analytics. These analytics tools help you to know how well your tweets and contents are doing and to make changes where necessary.
As a digital marketer, various brands require the services of a digital marketer. Therefore market yourself on twitter by posting shareable content, host competitions, games, and retweet interesting posts. Also ensure that you have awesome customer service, that is willing to answer all customer questions at all times. Tweet your way to your next job!
Who is an Influencer?
An influencer is someone with a large number of followers. also, who can convince or influence the decisions of a certain group of people about a product or a brand. Influencer marketing on twitter is quite useful to brands/businesses now. since influencers are be easily paid to tweet about goods/products.
What is Affiliate Marketing?
Affiliate marketing on twitter is based on performance and the payment of the affiliate. Although, this is dependent on the number of visitors or customers that an affiliate can bring to a brand/business. Affiliate marketers on twitter often have specific links which they then share as content and encourage their followers to click on or visit. Therefore, the higher the number of traffic you can generate to that site, the higher your commission.
Business to Business Marketing (B2B)
What is Business to Business Marketing?
Are you a business owner looking to collaborate with other business owners, then twitter is the best platform for you. Twitter makes it quite easy for you to find other business owners and marketers or influencers that would help your business grow. it also grants your business the required exposure. It also helps you connect with your customers and see what your competitors are up to as well. It is a great platform for helping businesses in building their brand awareness and loyalty.
So, if you are a business owner, a content creator, an affiliate marketer, or an influencer, join twitter. This would be one of the best ways to improve your business and improve your brand’s visibility. Also, have a killer marketing strategy by building an online presence. In addition, have insightful and educative content, connect with your followers and community, and watch your business boom.
Hey! Do you know that with advancement in technology, your business cannot be run the usual way? There has to be a better way for businesses to be heard and known beyond your local environment.
Therefore you need to know how to promote your business through social media platforms such as Instagram. This will help you promote your followers and even your brand and products. Promoting your business through Instagram can be regarded as a magic spell, this because it is among the platforms that has the highest audiences. In fact, it has the second highest audience trailing www.facebook.com .
It is a social media network with about 700 million active users across the globe. Interestingly, over 600 million people to make use of Instagram monthly. Therefore, if you want to give your business the widest publicity, you have to make use of Instagram. These help you in communicating and also helps in getting more customers and even followers. Furthermore, it helps sell your brand and even increase your business awareness. Why not fasten your seat belt as I take you through ways of promoting your business through Instagram. Because if you can follow these six measures listed below, then you can be sure of a whooping traffic on Instagram.
Create an Instagram business account:
if your purpose of going to Instagram is to promote your business, then you must have a separate account different from your personal account. The information posted must be strictly about business and also significant. This is because it helps you focus on one thing and also make your followers know that this particular business is all you do. Such as sells of clothing materials. Also there should be ability to create catchy and informative bio, concise description of what you actually do. and being able to convince them of the value and content you’ll add to their feeds is of high importance for your business account. This will help you in promoting your business on Instagram.
Set your Instagram marketing business goal and technique:
Do you know that when you are aware of what exactly you want to make through the use of Instagram, you will be able to set clear goals and techniques. For instance, to promote your business on Instagram, you have to set a clear goal which is actually the first step in carving an effective strategy and goal for using Instagram. Therefore, a vivid and clear understanding of one’s goal keeps you on track and aids in having perfect focus of all efforts on accomplishing the real business objectives. You can adopt a SMART framework for an effective goal. Which means your goal must be;
T- Timely or time based.
Know your targeted audience:
This really matter when you want promote your business through Instagram as proper understanding of your brand is Chanel towards cannot be overemphasize. Knowing the area of their interest and need will definitely give you an edge for your brand to efficiently supply in that regards.
Posting Top notch content:
Since Instagram relies mainly on visuals, it’s paramount to have a very noticeable visual identity. This will really help you to promote your business on Instagram. In a study, 93% of decisions in the buying process are based on visual appearance. So good images are vital.
What you intend to showcase in your post should be dominant in your thought. For instance, a restaurant might post photos of its food; a clothing line might showcase its clothes. So having clear and nice photos in your content contribute greatly to your followers response. As it also aids promote your business through instagram
Grow and engage your audience:
while social media is all about communities, Communities relevant to your brand already exist on Instagram and you just have to find them. Therefore, one of the way to do that is to engage people and brands they already follow. In addition, posting comments on appropriate Instagram posts and even participating in important discussion threads are ways to gain more presence on Instagram. This also draws attention of people to your profile. Using of the right hashtag, working with Instagram influencers and using of Instagram ads to get in front of a large and targeted audience are all great ways to grow and engage your followers.
This might be overlook, however, a little healthy competition goes a long way to get interaction from your audience. This is because people people love the chance to respond, asking for it might be of great help. Easy Instagram contest include:
- “Tell us how this image makes you feel”.
- “caption this image”
Asking your audience for their creativity and responding makes them have a sense of belonging and you then earn their loyalty to you brand.
I hope you find this tips helpful in promoting your business on Instagram.
Facebook hosts Hundreds of countries, and has also paved way for you to promote your business. Interestingly, this is because it has over One billion audience everyday. It is a legal platform to access customers for your business or product, giving avenue for marketing of various products. With this fantastic privilege of reaching customers across the globe, and getting your product placed before them, there is a need to understand the nitty-gritty of promoting your business on Facebook, in the view of running a successful business.
This information will save you of incurring a detrimental effect on your product, and save your product a highly profitable deal-making.
Steve Harvey said “Knowing what not to do is equally important as knowing what to do”. It is more than mere posting your product on Facebook. For your business to boom, you need to know what to do, and also what not to do in promoting your product.
Go through the tips below, fashion them into your strategy, then you can be sure of a business product well promoted on Facebook.
WHAT TO DO
Build a Business to Audience page
To market your business on Facebook, it is expedient that an atmosphere of good relationship is formed and maintained. That is, you make the customers feel great, leaving them with a mindset that a friendly connection now exists between them and your company.
This lifts the customers from the vagueness of just relating with your product to the reality of relating with you. This goes a long way in promoting your business on Facebook.
Connect with other Facebook groups
You can get attached to various groups on Facebook. You can checkout groups to join, using diverse keywords, using your personal account. Locate groups having the set of audience you are on the lookout for, you can consider some of the suggestions from Facebook as it suits you. Make contributions on the discussions going on there, this draws attention to you and is a great way of promoting your business.
After this, you quickly switch to promoting your business or product. Share success stories of your products, target the public groups, and attract more of the members to yourself, and of course, your product.
Create a group for your product using a strategic identifier
It is possible not to locate a Facebook group that so well paints your product, what should you them do? You have to create yours! You then bring in Facebook users to form your group’s member, post articles relating to your product, start a conversation. Be resourceful in every content you post, and make it engaging.
Creating the group pose to you a responsibility to maintain it. Make your group public, as there are private and closed groups too. Making it a public group will make it accessible by many. Remember that the intention of creating the group isn’t you, but to reach your customers and also promote your business. So, be sure to have a community very friendly to people, giving them an opportunity to discuss.
Post articles and broadcast that draws the audience closer to your products. Do not bore the people with promotional links. It is your responsibility to go through the comments made on the group to avoid degrading ones, which may corrupt your person or your product. Monitoring tools, such as Google Alert can help to easily monitor this. Using a strategic identifier for your group is essential, so as to help Facebook users easily locate it. So, consider naming it after something users will often search for in Facebook.
WHAT NOT TO DO
Providing your page with frequent post helps to keep your audience’s interest. Depending on the type of your product, draw a schedule for posting. A schedule pattern most suitable for your product. Too seldom posting will make you loose Facebook audience. Also, too often will put you at the risk of boring them out. Make use of Buffer to help create pattern for your post, and roll them in at the most ideal time of the day, considering the page audience’s activity. With this, you posts can be placed on a schedule, and yet grants flexibility to edit it as you may wish. but if not, you will not be able to promote your business.
Your presence is germane on your product’s Facebook page, it is either you’re posting, commenting, responding to matters, or something else needed to strengthen the bond of rapport with the audience. If they will trust you and get won over to your product, then, make them part of it!
Set up opportunities to allow your Facebook customers relate with your product’s page, personal rapports with customers foster trust in your product. Provide an atmosphere where your customers can express approval, make opinions known, and give support to things pertaining to them.
Sticking to a single strategy
To capture the audience, and get them drawn to your page, you have to hunt with well strategised content posts. It is crystal that more than thousands of small businesses compete to promote their business on Facebook. This chokes the News Feed of Facebook users. To beat up in the race, your content should contain a combination of infographic, such as photos, videos, whiteboards, animations an others. This will help your post go viral, and thus boost your organic reach, helping you get regular commitment, such as likes, shares, and comments.