In the last few years, we have seen a prominent growth in both influencer marketing and TikTok. In 2020, the overall worth of influencer marketing worth was around $10 billion. Around 80 percent of marketers prefer hiring an influencer marketer for their businesses along with other marketing tactics. However, is it that easy to become a TikTok influencer? Well, no it’s not. But yes, if you follow the right guidelines, you can go from being nothing to famous in less than 60 days. This guide is curated after carefully noticing the TikTok algorithm and what people love to see and follow. Let’s dive in:
What is Influencer Marketing?
Before we get into TikTok influencer marketing, it is important to understand what influencer marketing is.
“Influencer marketing is a newly emerging niche of social media marketing. It helps the brands to promote their products and services via influencers who have a dedicated following for a specific niche.”
Benefits of Influencer Marketing
Influencer marketing is one of the fastest ways of marketing, as it helps you to get the audience for your business that you have always wished to receive. Here are the benefits of influencer marketing:
- It helps to improve overall brand awareness. People begin to recognize your brand.
- People trust brands faster as people trust the influencer recommending the product/service.
- The audience gets benefits and value in terms of discount codes and freebies.
- Brands tend to improve their overall content strategy with influencer marketing platforms.
- It’s cheaper than other forms of marketing.
5 Practical Tips to Become an Influencer Marketer on TikTok
Find the Right Niche
You might think hey, TikTok is nothing but a song and dance recording application. However, it’s not entirely true. Just like Instagram, people now share almost anything on TikTok through a 30-second short video. Why use images when you can have a video telling it all. The most common niche that people opt for include fashion, dance, and scripts. However, the big influencers on TikTok opt for photography, book reviews, art, and any business-specific TikTok account. You can be just like or better than Penguin Teen, BerryBookPages, and Alex Stemp you just need to find what you love and do it with consistency which takes us to the next tip. TikTok influencer marketing works best for the right niche.
Posting once or twice a month will not work on TikTok. Even posting weekly is not enough. TikTok influencer marketing demands consistency. Try posting at different hours and see at what time you get the maximum engagement. Note that time or multiple time slots, and daily post content at that time. Consistency is the key. Imagine you are working in a company; will you work or go office once or twice a month or just when you like it? No! You will go daily, and this is what TikTok demands from you. Post interesting content daily, and gradually you will reach your target.
Be Yourself, Be Unique
Don’t ever copy from anyone. It is ok to get inspired but it’s not ok to copy someone’s work completely. As a growing influencer marketing platform, TikTok wants more and more unique content before you go viral. People will automatically make you viral when you post unique stuff. Don’t have ideas about what to post for the day? Just share the sneak peek of your next post, create curiosity, and see how you get a genuine audience.
Along with being unique, it’s better to share your identity with your users. Come online communicate with them, and it’s even better if you connect with them on other social media applications.
Plan, Plan, and Plan
The biggest mistake influencer marketers make is that they don’t plan. TikTok influencer marketing is not something you can just wake up and post. Plan your week, make your posts ready beforehand, so that you can share them at the right time. Remember being proactive on TikTok is the fastest way to gain recognition because it helps you post at the right time. You test your content for a whole week which gives you the right direction.
Being an influencer, you can never think of making it all about yourself. TikTok influencer marketing secret lies in supporting others. When you support others by liking and commenting, you engage with others. When you engage with others your TikTok influencer account begins to get automatic recognition. Also, try to follow the TikTokers who inspire you. If your work is inspired by them, then mention it in the caption. Give shoutouts to others to receive the same love and attention. It is a tricky and bumpy road but getting steady likes and comments are the way to go.
Influencer marketing is one of the best ways to get success for your business. It’s an effective money-making model only if you are willing to commit. However, if you have tested all these tips, then go for buying TikTok followers or comments. By using this service even once can give a little bump to your account to get the attention of organic traffic.