Hey! Do you know that with the advancement in technology, your business cannot be run the usual way? There has to be a better way for businesses to be heard and known beyond your local environment.
Therefore you need to know how to promote your business through social media platforms such as Instagram. This will help you promote your followers and even your brand and products. Promoting your business through Instagram can be regarded as a magic spell because it is among the platforms that have the highest audiences. In fact, it has the second-highest audience trailing www.facebook.com.
It is a social media network with about 700 million active users across the globe. Interestingly, over 600 million people make use of Instagram monthly. Therefore, if you want to give your business the widest publicity, you have to make use of Instagram. These help you in communicating and also helps in getting more customers and even followers. Furthermore, it helps sell your brand and even increase your business awareness. Why not fasten your seat belt as I take you through ways of promoting your business through Instagram. Because if you can follow these six measures listed below, then you can be sure of whooping traffic on Instagram.
Create an Instagram business account:
if your purpose of going to Instagram is to promote your business, then you must have a separate account different from your personal account. The information posted must be strictly about business and also significant. This is because it helps you focus on one thing and also makes your followers know that this particular business is all you do. Such as sells of clothing materials. Also, there should be the ability to create a catchy and informative bio, concise description of what you actually do. and being able to convince them of the value and content you’ll add to their feeds is of high importance for your business account. This will help you in promoting your business on Instagram.
Set your Instagram marketing business goal and technique:
Do you know that when you are aware of what exactly you want to make through the use of Instagram, you will be able to set clear goals and techniques? For instance, to promote your business on Instagram, you have to set a clear goal which is actually the first step in carving an effective strategy and goal for using Instagram. Therefore, a vivid and clear understanding of one’s goal keeps you on track and aids in having a perfect focus of all efforts on accomplishing the real business objectives. You can adopt a SMART framework for an effective goal. This means your goal must be;
T- Timely or time-based.
Know your targeted audience:
This really matters when you want to promote your business through Instagram as a proper understanding of your brand is Chanel towards cannot be overemphasized. Knowing the area of their interest and need will definitely give you an edge for your brand to efficiently supply in that regard.
Posting Top-notch content:
Since Instagram relies mainly on visuals, it’s paramount to have a very noticeable visual identity. This will really help you to promote your business on Instagram. In a study, 93% of decisions in the buying process are based on visual appearance. So good images are vital.
What you intend to showcase in your post should be dominant in your thought. For instance, a restaurant might post photos of its food; a clothing line might showcase its clothes. So having clear and nice photos in your content contribute greatly to your follower’s response. As it also aids promote your business through Instagram
Grow and engage your audience:
while social media is all about communities, Communities relevant to your brand already exist on Instagram and you just have to find them. Therefore, one of the ways to do that is to engage people and brands they already follow. Also, posting comments on appropriate Instagram posts and even participating in important discussion threads are ways to gain more presence on Instagram. This also draws the attention of people to your profile. Using the right hashtag, working with Instagram influencers, and using Instagram advertising to get in front of a large and targeted audience are all great ways to grow and engage your followers.
This might be overlooked, however, a little healthy competition goes a long way to get interaction from your audience. This is because people love the chance to respond, asking for it might be of great help. Easy Instagram contest include:
- “Tell us how this image makes you feel”.
- “caption this image”
Asking your audience for their creativity and responding makes them have a sense of belonging and you then earn their loyalty to your brand.
I hope you find these tips helpful in promoting your business on Instagram.