A robust content strategy will surely help you get more TikTok followers.
But what content strategy do you use? How consistently do you use them? Are there better strategies to imbibe to get more followers on TikTok? Possibly, there are.
Therefore, consider these seven powerful Content Strategies to get more TikTok followers. Using them will get you a fair share of followers from the one Billion active TikTok users within a short period.
And if you missed our last post on Everything About TIKTOK Algorithm & How it Works, you can read through it here as it will help you understand more about the strategies I am going to share now.
7 Proven Content Strategies to get More TikTok Followers
Know Your Potential Audience
The majority of TikTok users are Gen-Z and a few millennials. But knowing your audience is far more than that.
You need to identify your target audience’s location, demographics, and niche. It is the absolute basic strategy that helps you get others right.
Knowing your audience also includes knowing what they like to watch or what could appeal to them. These will assist you in making content that directly speaks to your audience or solves their problems.
In turn, this brings more quality followers and also establishes some real connections.
Post Quality Content
Your audience mostly has accounts they follow that produce videos they like. Answering their questions or posting content on related topics will go a long way in getting them interested in your videos.
For instance, if your focus audience is in the health niche, you could post informative or educational content that helps solve a particular health issue. A typical example is this Doctor Julie Smith’s video on signs of burnout.
Other times, it could be a skit or dancing video. It could be a video that shows the negligence of a particular habit detrimental to one’s health. An example is the Embody Health London videos.
For content ideas, you can type a keyword on what you think your audience might like in the TikTok hashtag search engine to see related hashtags.
You can also research more on what your audience is searching for or posting. By checking what TikTok influencers, competitors, and even followers or potential followers in your niche post, you will get relevant ideas on what to post.
Further, create your video in a neat room with professional equipment. It speaks volumes itself.
Doing these will help you post relevant content always and get your followers.
Use Specific or Niche Hashtags to Get More TikTok Followers
When trying to get more TikTok followers, many users mistake using trendy generic hashtags. Unfortunately, these often get your video lost in the pool of videos.
It is always better to use niche hashtags that promote the content of your videos. This act gets your video to those that need it and appreciate it. It also brings more relevant followers.
Improve Your Content
The competition on TikTok for viewers is fierce. And since TikTok videos are short streams of videos, you have a few seconds to impress or capture a viewer. Thus, you can’t avoid posting anyhow.
Therefore, within a maximum of 60 seconds that TikTok permits, it amazingly passes the necessary information. It brings more views and followers.
Also, add a suitable and fascinating tone that best matches your videos. For example, your video gives a great viewer experience with good music or tunes.
For tutorial videos, you can add captions if some users cannot access the audio.
And just like I explained in the How YouTube SEO works posts, you should also make a call to action.
Tell your viewers to follow you for updates. And to check your bio for the link to any of your websites.
Post Content Regularly to Get More TikTok Followers
Apart from the fact that TikTok ranks each video, you post individually, and any of your videos could go viral, posting content regularly helps get more Tiktok followers.
One, it helps you engage your current followers. Second, as you post new videos regularly, your video gets in front of a new audience who are potential followers.
Therefore, create a schedule, maybe daily, twice a week, or as you like. It even makes users anticipate your videos. But, not posting makes you lose followers.
Respond to Comments made on Your Content
Responding to comments made on your video is vital. It promotes your video engagement and indirectly makes TikTok rank your video more. With this, your video gets in front of more viewers, and thus, you get more Tiktok followers.
The response should be meaningful. In cases of hate statements, you can ignore them.
You will surely get more TikTok followers when you team up with other users in your niche or complementary niches to make quality videos.
These duets get you in front of their audience. From there, you start getting new fans to follow you.
Interestingly, you do not need to meet the person you are teaming up physically; TikTok allows you to perform together using the app.
Bonus: Other ways to get More TikTok Followers
Follow Others to Gain More TikTok Followers
As you follow people in your niche, they sometimes check your profile. If they are interested, they become your followers immediately.
Share Your TikTok Video or Profile on Other Social Media Platforms
If you have a large fanbase on other social media platforms, what stops you from sharing your TikTok profile there? Share them there.
Most of your followers having TikTok accounts will also want to hook up with you on TikTok since they know you or value you. They will also want to watch your videos which leads to more followers.
These strategies will not skyrocket the number of followers you have.
However, it builds your followers base gradually and consistently. And soon, you will have millions of followers.