Do you know that your brand goes beyond your logo as a company? yes it does. It tells us as potential clients and consumers your core values and what to expect from your product or service rendered. Therefore, it is no news that in the 21st century, your social branding presence determines your customer perception, preference and in turn, helps in promoting your brand presence.
When you need toothpaste, do you ask for toothpaste or MacLean? when in need of a cola drink, do you ask for a cola or a Coke also known as Coca-Cola? This is because these brands have become so well-promoted and known that they’ve replaced the generic nomenclature for similar products in our lingo. You can also attain such hierarchical terrain, hence, the need to promote your brand presence.
Why Build or Promote your Social Brand Presence?
It is because having a strong brand presence will help you and your company:
- Grow your reputation
- Convey stability
- Outstand your competitors
- Powerfully and positively influence potential customer’s decisions
- Communicate loyalty and trust
- Acquire more customers or clients, thus increasing your sales and capacity.
- Project your core values thus attracting your ideal client or consumer.
In other words, maintaining and promoting a strong brand presence will help a company flourish.
How Do You Achieve This?
Social Media Advertising:
Social media is one of the most effective ways of reaching a large audience and cost-effective methods of promoting both small scale businesses and corporations; It enhances the visibility and recognition of your brand and invariably grows your sales. Promoting an online brand presence involves capturing the attention of your targeted audience.
In doing this, consistency is vital to help reinforce the brand. Choose the right platforms for your audience and consistently create engaging and educational content. Paid social advertising on platforms such as Facebook (for signup, https://www.facebook.com/) and Twitter (for signup, https://twitter.com/) are relatively cheap. And can help promote your social brand presence and awareness. It must be noted that every added piece of awareness counts when users eventually are ready for purchase.
Focus on your target audience:
Most products or service is not perfectly suited for everyone. Thus, you should be abreast of the concerns, preferences, lifestyle, and needs specific to your target audience. This understanding will help you give them the exact information they want and need in a manner that will foster comprehension and also raise the connection between your brand and your clients or consumers.
Build a personal connection between your brand and consumer:
A major ingredient to promoting and maintaining a strong and successful brand presence for your company is to build a strong level of trust with your client or consumer. Maintaining an impeccable customer service and Communicating with your audience in a way that will provoke a positive response from them can help grow this level of trust.
Consistency is key when promoting and maintaining a strong brand presence. It simply means your brand presentation should be clear across all channels and to anyone who comes in contact with your brand. confusion is created when consistency is not maintained. It reduces sales and customer preference may shift to a competitive brand.
Referral Programs or multilevel marketing:
Clients will eagerly and gladly spread the word of your product or service when they know there’s an added package for referrals, thus, delivering a huge number of clients, sales, more awareness, and a stronger brand presence. Many companies all over the world engage in multilevel marketing as a means to increase their brand awareness and promoting a strong brand presence.
Social Media Contests
You can run a social media contest in which contestants submit promotional photos or videos, while other customers vote for their favorites. Each contestant will share the link with family and friends and get more votes, thereby, promoting your brand presence.
Therefore, do you really want your brand to be promoted? if yes, then try the numerous methods given you in this article and thank me later.